Digital Marketing has left behind the traditional marketing in many ways. One of the trendsetters, digital marketing is seen as a guru for a successful business.

Digital marketing is that type of marketing activity which involves any form of digital technology. Such type of actions includes conducting market research by using digital marketing research tools such as Google Keyword Planner, analysing the performance of marketing by using digital analytics software such as Adobe Analytics, and launching digital display ads using digital advertising platforms such as Google Marketing Platform.

It's not a hidden fact that business these days solely depend on digital marketing and Fillip Technologies is a medium that will bridge the gap between your business and digital marketing.

Methods such as print, billboards, and TV, digital marketing is primarily data-driven because it's a part of traditional advertising. Digital advertising provides access to campaign reports for complete data analysis.
Presently, Digital marketing is more about the audience interaction than website or email. It involves managing and connecting with the '5Ds of Digital Marketing'.
The 5Ds describe the prospects for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways:
Digital Technology: The market technology used by many businesses to create interactive experiences from mobile apps and websites to in-store email campaigns.

Digital Media: To reach and engage audiences, paid, earned and owned communication channels are used. These channels could be advertising, email and messaging, search engines and social networks.

Digital Devices: Audiences learn about various brands by surfing various e-commerce websites. The digital devices involved in such interaction include digital devices like smartphones, tablets, desktop computers, televisions and gaming devices.

Digital Platforms: Facebook and Instagram, Google, YouTube, Twitter and LinkedIn are the common digital platforms allowing interaction between the audiences and businesses through mobile apps and other digital devices.

Digital Data: Imminent businesses collect information about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.

You must know about Digital Channels
A digital channel is an online passage for the customers through which they receive goods and services electronically.

Various digital channels are as under:

  • Online Public Relations
  • Social Media Channels
  • Organic Search
  • Digital Advertising Channels
  • Emails
  • Affiliates
  • Social Media Channels

Factors on which these digital marketing channels depend upon:

Customers: Focus on the platforms where you can target maximum customers or concentrate on the touch points of the customer. Marketing objectives: Either you aim to increase brand awareness or encourage loyalty

Marketing Budget: You should have enough budgets to expand on more than 3 channels

Manpower: Your marketing team must have the necessary knowledge and skills to manage multiple campaigns and digital agencies.

What are digital marketing strategy & digital marketing campaigns?

A digital marketing strategy and digital marketing campaign are two different aspects. A digital marketing strategy refers to a master plan or a blueprint to achieve a long-term goal. While Campaigns are the specific tactics used to achieve short-term goals within the digital marketing strategy.